JFA GreenDiamond Web

Search Engine Optimisation

Your website is only a useful if people can find it!!. Our Search Engine Optimisation (SEO) experience means that we are able to offer you a website that use latest ideas and methodologies to allow the user to have a smooth user experience as well as generate a page that is designed to make best use of search engines.

We fully appreciate the importance that a website must offer the user a selection of options to locate holiday information in an easy and quick way whilst also being able to share that information through social media at the touch of a button. JFA GreenDiamond websites allow you the user to control as much of the page as possible to allow you to edit content even as far as meta tags and title tags on images as often as you like. This gives you great control to target your chosen keywords.

When designing your website we will also offer you the facility to integrate an open source blogging tool as part of your site which is a fantastic tool for SEO offering you the opportunity to add new content of all kinds whenever you want and also offering an almost endless supply of plugins giving you tools such as photo albums, keywords optimisation helpers and more..

Landing Page Tool & Url Rewriting

This tool offers you the ability to create a holiday search as a hyperlink. This is a popular option when looking to offer a special deal or target a specific property, the hyperlink then takes the customer into the booking process automatically booking the flight, accommodation and even the room (depending on the link created by you) stopping only to allow the user to select any extras they may want. Then with the rewriting tool you can make this into a very short link for posting on Twitter for example.

Customer Tracking

Most website owners are familiar with Google Analytics, which is a great tool but with GreenDiamond Web we have improved on the functionality and can also offer unique information that can help you manage your business for example:

• The lead time for people to book
• The number of visits to the site people make before booking
• How many searches made per visit
• When a customer books - What did they do first?

We even offer customers that are returning to the website a 1 click facility to complete a search they made the last time they were on the site.

Social Media

Social media has become such an important aspect of web communication that we have ensured that we have integrated it within our websites. Offer the facility for users to share links to pages on your website at the press of a button through facebook and twitter, as well as allowing customers to send their quotes to themselves and fellow travellors allowing them to share content and providing within the email the ability for a user to click on a single link and be passed deep into the booking process. This means that YOUR website link is in their email box!

With the use also of the Landing Page tool and the ability to rewrite your urls this means you could even send a tweet (140 character limit) that informs your customers of the price, date and a link into the booking process of a special offer. These tools allow you to communicate immediately with your customers.