Customer Relationship Management
The Diamond Reservation System’s new Customer Relationship Management (CRM) module will truly put the customer at the centre of your operation.
Having genuinely customer-centric processes is the holy grail for many businesses – and Diamond can help you achieve that with its new Customer Dashboard.
This means that all reservations staff can instantly access a wealth of rich information about each customer, from details of previous and current reservations, to preferred departure airports and average holiday satisfaction scores.
The CRM module also provides a clean, intuitive reporting structure into this customer data. From a planning and marketing perspective, this not only allows you to better understand the demographics of your customers, but also generate segment-based marketing opportunities in the form of mailing lists and online surveys.
Key Information
- Customer-centric data structure
- Holistic customer dashboard
- Intelligent downstream marketing & reporting
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Contact us for more information or to arrange a hands-on demo
![](http://www.jfasystems.co.uk/wp-content/uploads/2015/06/connected_96.png)
Connected Data
Your customer and reservations data are genuinely ‘hooked up’. Any changes to the customer details (like a change of address) are automatically reflected in their reservations, because that data is derived dynamically from the customer record.
![](http://www.jfasystems.co.uk/wp-content/uploads/2015/06/holistic2_96.png)
Holistic Customer View
You can get a 360-degree view of each of your customers via the Customer Dashboard, which pulls together all of the relevant information for each individual.
Downstream processes
It enables a number of downstream processes such as customer-level reporting, online surveys and mailing lists, all of which can help you to better understand your customers and better market your products and services.
![](http://www.jfasystems.co.uk/wp-content/uploads/2015/04/Diamond_pink_125.png)
Customer Dashboard
The Customer Dashboard provides the reservations agent with a quick and convenient view of all stored customer data:
- Intelligent customer search using key attributes such as email address, name, postcode or unique customer ID
- Full customer details including full name, address, phone number(s), DoB and details of other associated passengers
- Reservations and quote history – full list of previous and current reservations, with the ability to drill-down into individual reservations
- Customer Loyalty metrics display total booking value, total number of bookings and average satisfaction score
- Travel preferences such as preferred departure airport, accommodation type & grade, locations and more
- Marketing and communications preferences
- Booking comments and other information such as details of previous customer contacts, dietary requirements and so on.
![](http://www.jfasystems.co.uk/wp-content/uploads/2015/04/Diamond_blue_125.png)
Reporting, Mailing Lists & Surveys
By collecting the data used in the Customer Dashboard, the Diamond Reservation System is able to provide valuable aggregated customer data:
- Better understand your overall customer demographics, such as age, gender, preferred locations, accommodation types
- Create customer segments for improved marketing
- Generate targeted mailing and surveys lists, including direct API integration into Mailchimp® email campaigns and SurveyMonkey® online surveys.
Contact us
Contact us for more information or to arrange a hands-on demo