Today JFA Systems (JFA), the travel reservation systems specialist, celebrates its 25th anniversary revolutionising the industry with the launch of its innovative bookings analytics software. Implementing the latest cutting-edge technology, JFA’s analytics software offers a clean, quick and efficient solution for bookings reports managing large data. JFA’s anniversary marks 25 successful years of developing complete bookings systems tailored to the needs of a diverse and evolving customer base, putting JFA at the forefront of the industry.

JFA’s new analytics software offers a user-friendly reporting system with the flexibility to tailor the search to the company and employee’s needs. Utilising an intuitive and interactive filtering solution, the user is able to source data for their exact reporting needs almost instantly via desktop, mobile or tablet.

Since 1991, JFA has built and managed reservation systems for customers across the travel sector including high profile clients such as TUI and Disney. JFA has worked to deliver highly flexible, comprehensive and user-friendly travel reservation systems to support tour operators, accommodation providers and online travel agents. In the last 25 years, JFA software has processed bookings for over 10 million holidaymakers, generating over £5 billion in holiday revenue.

In 2011, JFA launched its Diamond Reservation System, a fully functional browser-based platform focused on streamlining and managing the reservation process and associated functions. Diamond provides best-practice processes required to manage and track customer reservations across all components of a travel package.

Jim Fatah, Chairman at JFA said: “Over the last 25 years JFA Systems has consistently delivered for our clients. Thanks to our highly skilled and enthusiastic team of developers, we’re 100 percent dedicated to building and managing outstanding booking systems that work for both large, enterprise-sized and small operators. We’re looking forward to the next 25 years as we continue to evolve with the industry, ensuring our systems consistently offer market-leading innovation and high value.”

The UK’s market-leading ski operator, Crystal Ski, part of the TUI Group, was one of JFA’s first customers and has developed a strong relationship with the bookings systems provider over the last 25 years. Since 1991, JFA has developed unique reservation platforms tailored to cater to the needs of the ski operator.

Nigel Smith, Director of Tour Operating Systems for Specialist Holidays Group said: “It is not often that a business gets to benefit from the stability of having one IT partner to help it develop and grow over a period of 25 years. Essential to becoming the world’s largest ski operator is the need to build a strong, resilient platform that can deliver fast and reliable transactional capability backed by the flexible product offering and pricing that today’s market demands. The combination of JFA Systems’ friendly, approachable staff and their detailed understanding of our business needs, has allowed Crystal Ski to build new leading industry solutions for its customers. I am delighted to see JFA Systems reach this very significant milestone in their history, and I hope they enjoy many years of success in the future.”

For 15 years JFA has worked closely with the Walt Disney Travel Company to build best-in-class travel solutions for the brand. Maintaining a strong relationship over the years, JFA has delivered high quality bookings solutions for the company with a capability to manage record high bookings during peak times.

Peter Welch, Vice President Marketing & Sales at Disney Destinations International said: “JFA Systems is a true partner that has demonstrated propriety, competence and commonality with Walt Disney Travel Company UK. In ever changing times it is critical to have partners that embrace the journey with you and JFA Systems has appreciated, understood, and embraced our business; indeed, they are part of our success. We look forward to the next 25 years.”

Justin Kliger, Head of Walt Disney Travel Company, said: “As a long-time client of JFA Systems, we have always valued their innovative approach, dynamic support and highly personal, flexible service. Over the past 15 years we’ve developed a unique and trusted partnership, with JFA playing a pivotal role in enabling us to evolve and grow our business to become a market leader in our field. This strong and deep mutual understanding of each other’s business combined with easy access to JFA’s team of experts has enabled us to tailor and build best-in-class travel solutions for our business.”

JFA works to offer affordable solutions for both small and large businesses based on the number of reservations managed. Based near Gatwick in Surrey, the team is dedicated to working in close partnership with its customers and providing 24/7 support.

For more information, visit www.jfasystems.co.uk

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Note to editors:
Jim Fatah, Chairman, JFA Systems is available for interview upon request.

For further press information, please contact:
Yasmine Triana/Melissa Hobson/James Brooke/Aaryn Vaughan
Rooster PR
T: +44 (0)20 3440 8934
E: JFASystems@Rooster.co.uk
www.rooster.co.uk

About JFA Systems
Established in 1991, JFA Systems delivers highly flexible, comprehensive and user-friendly travel reservation systems to support tour operators, accommodation providers and online travel agents.

JFA Systems is market-leading for developing comprehensive reservation solutions tailored for travel extras, with the flexibility to assign them to particular hotels, resorts, countries, transport gateways and more.

For 25 years, JFA Systems has developed and managed reservation systems for customers across the travel sector including TUI, Walt Disney Travel Company, Ski Famille and Peak Retreats.

About the Diamond Reservation System
Launched in 2011, Diamond is JFA System’s browser-based platform focused on streamlining and managing the reservation process.

Diamond provides best-practice processes required to manage and track customer reservations across all components of a travel package including flights, accommodation, transfers, excursions, vehicle hire, tours, in-resort extras and more.

For more information on JFA Systems go to www.jfasystems.co.uk.

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